L’Oréal Professionnel Serie Expert Silver Purple Shampoo 300ml

L’Oréal Professionnel Serie Expert Silver Professional Shampoo is a professional purple shampoo designed for blonde, bleached, highlighted, gray and white hair. Its special formula effectively neutralizes unwanted yellow and brassy tones, giving hair a cooler, cleaner and brighter tone while gently cleansing and protecting the hair fiber.

The formula contains Violet Dyes that reduce warm tones built up in the hair, while Magnesium helps strengthen the hair fiber, softens it and adds natural shine.

With regular use, hair becomes cooler in tone, well-groomed, soft and shiny, and colored hair keeps its desired shade for longer.

Key actions

* Neutralizes yellow and brassy tones.
* Preserves blonde and silver tones.
* Gives hair a cooler, cleaner tone.
* Gently cleanses hair and scalp.
* Adds shine.
* Softens and improves hair texture.
* Helps colored hair keep its color longer.

Key ingredients

* Violet Dyes – effectively neutralize unwanted yellow and orange tones.
* Magnesium – strengthens the hair fiber, softens and protects against dryness.
* Softening agents – keep hair soft and easy to comb.

Recommended for

* Blonde hair.
* Bleached and highlighted hair.
* Platinum and silver hair.
* Gray and white hair.
* Anyone who wants to avoid unwanted yellow tones.

How to use

1. Apply to wet hair and gently massage.
2. Leave on for 1–5 minutes, depending on the desired intensity of neutralization.
3. Rinse thoroughly.
4. Use 1–2 times a week or as needed.
5. Always follow with a moisturizing conditioner or mask, as purple shampoos can slightly dry out the hair.

💡 Tip

Purple shampoo is not intended for daily use. Using it too often can dry out the hair or even give it an overly cool, slightly purple tint. For best results, use it 1–2 times a week and a moisturizing shampoo suited to your hair type on the other days. If your hair is severely damaged or you bleach often, always follow Silver Shampoo with an intensive mask or conditioner to keep hair soft, elastic and shiny.