{"id":4977,"date":"2026-08-12T12:47:11","date_gmt":"2026-08-12T12:47:11","guid":{"rendered":"https:\/\/hera.ge\/product\/anua-niacinamide-10-txa-4-serum-%e1%83%90%e1%83%9c%e1%83%a3%e1%83%90-%e1%83%9c%e1%83%98%e1%83%90%e1%83%aa%e1%83%98%e1%83%9c%e1%83%90%e1%83%9b%e1%83%98%e1%83%93%e1%83%98-10-txa-4-%e1%83%a1\/"},"modified":"2026-09-30T12:06:45","modified_gmt":"2026-09-30T12:06:45","slug":"anua-niacinamide-10-txa-4-serum","status":"publish","type":"product","link":"https:\/\/hera.ge\/en\/product\/anua-niacinamide-10-txa-4-serum\/","title":{"rendered":"Anua Niacinamide 10 TXA 4 Serum"},"content":{"rendered":"<p>Anua Niacinamide 10 TXA 4 Serum is a brightening, tone-evening serum designed to reduce pigmentation, dark spots and uneven skin tone.<\/p>\n<p>The formula combines 10% niacinamide and 4% tranexamic acid (TXA), which help give skin a more even, brighter and smoother look. The serum also helps visibly reduce post-acne marks and improve overall skin tone.<\/p>\n<p>What skin type is it for?<\/p>\n<p>An especially good choice for:<\/p>\n<ul>\n<li>Skin with pigmentation and dark spots<\/li>\n<li>Post-acne marks<\/li>\n<li>Uneven skin tone<\/li>\n<li>Dull and tired skin<\/li>\n<li>Combination and oily skin<\/li>\n<li>Reducing the appearance of pores<\/li>\n<\/ul>\n<p>How to use?<\/p>\n<p>Cleanse your face and apply after toner. Spread a few drops of serum evenly over the face and gently pat in. Then apply a moisturizer.<\/p>\n<p>Start once a day; if your skin tolerates it well, you can increase the frequency of use.<\/p>\n<p>Tip \u2728<\/p>\n<p>Daily SPF use is essential during an anti-pigmentation routine, as sun exposure can make dark spots more noticeable.<\/p>\n<p>If you have sensitive skin, avoid combining several strong active ingredients in one routine at first.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anua Niacinamide 10 TXA 4 Serum \u2728<\/p>\n<p>A brightening serum with 10% niacinamide and 4% tranexamic acid that helps reduce pigmentation, dark spots and post-acne marks and evens out skin tone. Ideal for skin with uneven tone and a tendency to pigmentation.<\/p>\n<p>\ud83c\uddf0\ud83c\uddf7 Original Korean product \u2014 Made in Korea.<\/p>\n","protected":false},"featured_media":4978,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[47],"product_cat":[86],"product_tag":[],"class_list":["post-4977","product","type-product","status-publish","has-post-thumbnail","product_brand-anua","product_cat-hair-care","first","instock","sale","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product\/4977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/comments?post=4977"}],"version-history":[{"count":1,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product\/4977\/revisions"}],"predecessor-version":[{"id":4981,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product\/4977\/revisions\/4981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/media\/4978"}],"wp:attachment":[{"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/media?parent=4977"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product_brand?post=4977"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product_cat?post=4977"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product_tag?post=4977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}