{"id":4813,"date":"2026-08-03T07:44:36","date_gmt":"2026-08-03T07:44:36","guid":{"rendered":"https:\/\/hera.ge\/product\/wella-professionals-invigo-blonde-recharge-%e1%83%98%e1%83%98%e1%83%a1%e1%83%a4%e1%83%94%e1%83%a0%e1%83%98-%e1%83%a8%e1%83%90%e1%83%9b%e1%83%9e%e1%83%a3%e1%83%9c%e1%83%98-%e1%83%a5%e1%83%94\/"},"modified":"2026-09-30T12:06:33","modified_gmt":"2026-09-30T12:06:33","slug":"wella-professionals-invigo-blonde-recharge-purple-shampoo-300ml","status":"publish","type":"product","link":"https:\/\/hera.ge\/en\/product\/wella-professionals-invigo-blonde-recharge-purple-shampoo-300ml\/","title":{"rendered":"Wella Professionals Invigo Blonde Recharge Purple Shampoo for Blonde, Lightened and Gray Hair 300ml"},"content":{"rendered":"<p>Wella Professionals Invigo Blonde Recharge Shampoo with Purple Pigments is a professional purple shampoo designed for blonde, lightened, highlighted and gray hair. Its special purple pigments effectively neutralize unwanted yellow and brassy tones, so hair keeps a cool, clean and bright color.<\/p>\n<p>The shampoo gently cleanses hair and scalp without drying out the hair and preserves its natural shine and softness. With regular use, blonde color becomes cooler, brighter and more polished.<\/p>\n<p>\u2e3b<\/p>\n<p>Benefits<\/p>\n<ul>\n<li>Neutralizes yellow and brassy tones<\/li>\n<\/ul>\n<ul>\n<li>Keeps blonde color cool<\/li>\n<\/ul>\n<ul>\n<li>Gently cleanses hair<\/li>\n<\/ul>\n<ul>\n<li>Adds shine and softness<\/li>\n<\/ul>\n<ul>\n<li>Does not dry out hair<\/li>\n<\/ul>\n<ul>\n<li>Ideal for blonde, highlighted and gray hair<\/li>\n<\/ul>\n<ul>\n<li>Professional care at home<\/li>\n<\/ul>\n<p>\u2e3b<\/p>\n<p>How to use<\/p>\n<ol>\n<li>Apply to wet hair.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li>Distribute evenly and work into a lather.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li>Leave on for 3\u20135 minutes to achieve the desired tone.<\/li>\n<\/ol>\n<ol start=\"4\">\n<li>Rinse thoroughly with warm water.<\/li>\n<\/ol>\n<ol start=\"5\">\n<li>Use 1\u20132 times a week or as needed.<\/li>\n<\/ol>\n<p>For best results, use together with Wella Blonde Recharge Conditioner.<\/p>\n<p>\u2e3b<\/p>\n<p>Recommended for<\/p>\n<ul>\n<li>Blonde hair<\/li>\n<\/ul>\n<ul>\n<li>Highlighted hair<\/li>\n<\/ul>\n<ul>\n<li>Lightened hair<\/li>\n<\/ul>\n<ul>\n<li>Platinum hair<\/li>\n<\/ul>\n<ul>\n<li>Gray hair<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A professional purple shampoo that neutralizes yellow tones and keeps blonde hair a cool, bright color.<\/p>\n<p>Effect:<\/p>\n<ul>\n<li>Yellow tone neutralization<\/li>\n<li>Cool blonde color<\/li>\n<li>Gentle cleansing<\/li>\n<li>Shine<\/li>\n<li>Softness<\/li>\n<\/ul>\n<p>Suitable for:<br \/>\nBlonde, highlighted, lightened, platinum and gray hair.<\/p>\n<p>Country of manufacture: Germany \ud83c\udde9\ud83c\uddea<\/p>\n<p>Volume: 300 ml<\/p>\n","protected":false},"featured_media":4814,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[72],"product_cat":[86],"product_tag":[],"class_list":["post-4813","product","type-product","status-publish","has-post-thumbnail","product_brand-wella-professional","product_cat-hair-care","first","outofstock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product\/4813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/comments?post=4813"}],"version-history":[{"count":1,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product\/4813\/revisions"}],"predecessor-version":[{"id":4818,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product\/4813\/revisions\/4818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/media\/4814"}],"wp:attachment":[{"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/media?parent=4813"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product_brand?post=4813"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product_cat?post=4813"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product_tag?post=4813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}