{"id":4526,"date":"2026-07-09T18:13:43","date_gmt":"2026-07-09T18:13:43","guid":{"rendered":"https:\/\/hera.ge\/product\/loreal-professionnel-serie-expert-curl-expression-%e1%83%9e%e1%83%a0%e1%83%9d%e1%83%a4%e1%83%94%e1%83%a1%e1%83%98%e1%83%9d%e1%83%9c%e1%83%90%e1%83%9a%e1%83%a3%e1%83%a0%e1%83%98\/"},"modified":"2026-09-30T12:06:14","modified_gmt":"2026-09-30T12:06:14","slug":"loreal-professionnel-serie-expert-curl-expression-shampoo-curly-hair-300ml","status":"publish","type":"product","link":"https:\/\/hera.ge\/en\/product\/loreal-professionnel-serie-expert-curl-expression-shampoo-curly-hair-300ml\/","title":{"rendered":"L\u2019Or\u00e9al Professionnel Serie Expert Curl Expression Professional Shampoo for Curly and Coily Hair 300ml"},"content":{"rendered":"<p>L\u2019Or\u00e9al Professionnel Serie Expert Curl Expression Professional Shampoo is specially designed for the needs of curly, wavy and coily hair. Its gentle, moisturizing formula effectively removes impurities, excess oil and styling residue without drying the hair or disrupting its natural moisture.<\/p>\n<p>The shampoo deeply hydrates the hair fiber, reduces dryness, preserves the natural shape of curls and gives them elasticity and softness. With regular use, hair becomes more manageable, easier to comb, less frizzy and shinier.<\/p>\n<p>Its professional formula is suitable for all types of curly hair \u2013 from soft waves to tight coils.<\/p>\n<p>Key actions<\/p>\n<p>* Gently cleanses the hair and scalp.<br \/>\n* Provides intense hydration.<br \/>\n* Reduces dryness and frizz.<br \/>\n* Preserves the natural shape and elasticity of curls.<br \/>\n* Softens and adds shine.<br \/>\n* Makes combing easier.<br \/>\n* Does not weigh hair down.<\/p>\n<p>Key ingredients<\/p>\n<p>* Glycerin \u2013 a powerful humectant that attracts and retains moisture in the hair fiber, making hair softer and more elastic.<br \/>\n* Urea H \u2013 helps hydrate the hair and scalp, reduces dryness and strengthens the protective barrier.<br \/>\n* Hibiscus Seed Extract \u2013 rich in amino acids and vitamins, it nourishes the hair, improves its elasticity and gives it a healthy look.<\/p>\n<p>Recommended for<\/p>\n<p>* Wavy hair.<br \/>\n* Curly and coily hair.<br \/>\n* Dry and dehydrated curly hair.<br \/>\n* Frizzy and hard-to-manage hair.<br \/>\n* Natural and permed curly hair.<\/p>\n<p>How to use<\/p>\n<p>1. Apply the shampoo to wet hair and scalp.<br \/>\n2. Gently massage until it lathers.<br \/>\n3. Rinse thoroughly.<br \/>\n4. Repeat if necessary.<br \/>\n5. For best results, use together with the Curl Expression conditioner, mask or leave-in care products.<\/p>\n<p>\ud83d\udca1 Tip<\/p>\n<p>Curly hair naturally loses moisture faster, so the right shampoo alone is not enough. If you use a hair dryer, choose a diffuser and a low temperature \u2013 this way curls will better retain their shape, elasticity and natural volume.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Or\u00e9al Professionnel Serie Expert Curl Expression Professional Shampoo is a professional moisturizing shampoo designed for wavy, curly and coily hair. It gently cleanses, deeply hydrates, reduces dryness and frizz, preserves the natural shape of curls and adds elasticity, softness and shine without weighing hair down.<\/p>\n","protected":false},"featured_media":4527,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[62],"product_cat":[86],"product_tag":[],"class_list":["post-4526","product","type-product","status-publish","has-post-thumbnail","product_brand-loreal-professionnel","product_cat-hair-care","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product\/4526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/comments?post=4526"}],"version-history":[{"count":1,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product\/4526\/revisions"}],"predecessor-version":[{"id":4529,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product\/4526\/revisions\/4529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/media\/4527"}],"wp:attachment":[{"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/media?parent=4526"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product_brand?post=4526"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product_cat?post=4526"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/hera.ge\/en\/wp-json\/wp\/v2\/product_tag?post=4526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}